Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Through the Now You Can brand campaign, FreeWheel’s goal was to establish itself as the most valuable TV advertising partner for buyers and sellers in the industry. The company has transformed from being a well-known ad server for video publishers, to an industry leader that powers the buying and selling of TV advertising in a leading marketplace.

• We’ve created the most valuable premium marketplace for TV and video advertising in the world, serving all stakeholders.

 

• We’re unifying the linear and digital worlds in ways no competitor can.

 

• Our innovation enables clients to operate more efficiently and profitably.

 

• We’re enabling clients to deliver more effective campaigns while improving measurement and optimization.

FreeWheel’s bold campaign was focused on media reinvention that clients need and never thought was possible. The campaign’s hook that drives this positioning home is Now You Can. This messaging speaks directly to the innovation, enablement and control we provide to our clients across all media. The language was simple, repeatable, and shared a positive attitude.

We featured rich and bold photography behind the wheel which showcased consumers and media professionals. While ad technology competitors often use images of customers on devices within a cluttered environment, we focused on consumers actually enjoying watching media.

Now You Can’s gradient wheel was the unifying and iconic design element in connecting our campaign together. The wheel was heavily inspired by the “wheel” in FreeWheel and symbolizes how our platform unites technology, supply, and demand to power the new generation of TV advertising. The gradient effect on the wheel symbolizes the constant and gradual change in technology and how FreeWheel is always being adaptive.

Listed as the #6 most active original tweeter across the entire event  

The Covid-19 pandemic hit the US in March 2020, causing us to rethink and shift our entire campaign strategy. With client and employee safety our #1 priority, our team quickly pivoted to a 100% virtual event strategy, and increased our digital marketing efforts.

FreeWheel created a dedicated COVID-19 response section on FreeWheel.com​ communicating to clients and prospects how FreeWheel is managing this challenging time​. 

 

Featuring:

• Video message from General Manager Dave Clark​
• Resources clients could access during this time, including access to Mnemonic as a creative resource
• Real-time insights on viewership trends updated bi-weekly
• Our latest COVID-19 related insights and blog posts

In the second half of 2020, we hosted over 150 participants for a week of virtual workout sessions with various fitness partners. We had over 500 total RSVPs and saw a 43% increase in RSVPs from our first event which was held in September 2020.